Digital Rights Management (DRM) part 3

Not all publishers are so greedy and protective, however. An example of CD Projekt, a
Polish software producer and publisher shows that one can earn money and still be loved by the
society for making cheap games with no DRM that still are ones of the best on the market. They sell
huge numbers of copies not only because of high quality of products, but also because they
guarantee no problems with running the software. They also add lots of free gadgets such as books
and thematic pendants to original copies of their games so gamers just want to buy them. In opinion
of journalists and users this policy is a lot better than making it harder to copy games
(Supercoolljuk2, 2012). Concluding – some producers realize that selling well prepared products is
a better way of increasing sales and improving their image than aggressive anti-piracy policy and
spending money on expensive DRM instead of giving customers a product that people want to buy.
Commentators on Facebook say:
“This is absolutely ridiculous. I played and loved the first Witcher, and I own the second for the
PC. Even still, I'm buying the Dark edition for the 360. They're amazing games and I fully support
companies like this.. “(Chris Price).
and
“With increasing DRM technology and anti-used game measures in the upcoming console
generation I'm foreseeing a 2nd collapse of the video game industry. However after reading this
some faith in humanity has been restored.“ (Ted Moore).

Ubi Soft has recently admitted that they think about changing their DRM policy, after
strong criticizm from the side of gamers and journalists.